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Technical Marketing

After all the research, development and registration jobs, the end-user is the final party to communicate with. It is VTVC's simple but effective philosophy that the practical circumstances of this end-user should always be kept in mind during each preceding step. Therefore, research data should not only provide sound proof of quality, efficacy and safety of a product for the registration dossier, but should also be effectively translated into relevant technical information for the end-users in the veterinary field.
Whenever additional technical input is required for marketing or promotion of veterinary medicinal products, VTVC can offer assistance .....

POST-MARKETING TRIALS
Efficacy data may be sufficiently supportive for (international) registration. However, local situations may call for additional prove in daily practice. With a background in field trials under the strictest legal and practical conditions, VTVC can organise clinical trials that address your local company's specific aspects.

LITERATURE RESEARCH AND FEASIBILITY STUDIES
Why find out what others have found out before you? Either in a library, or even in the opinions in the field, a lot of information may be found on previously gathered experience with specific (types of) products. VTVC has access to that information. For feasibility studies, field surveys among veterinary surgeons can be organised.

PRODUCT POSITIONING
What are the relevant technical characteristics of the product and how to make use of them for market positioning? VTVC can analyse research data translating them into strong and weak technical product characteristics. Thereafter, we may give you advice on the technical aspects of positioning plans.

PRODUCT INTRODUCTION AND PROMOTION
Optimal communication of technical product characteristics is the basis under successful marketing of veterinary products. VTVC can participate in product introduction and promotion. We can take care of the technical training of your sales force. Furthermore, VTVC's written technical information for both veterinary practitioners and animal owners such as brochures and manuals is always clear, practical and to the point.

PRODUCT SURVEILLANCE
Does the product fulfil the needs of the market? Are the reports on efficacy and adverse reactions you are receiving from the field either arbitrary or a genuine reflection of the real situation?
VTVC's trouble shooting and field surveys among veterinary practitioners may provide you with the answers you are looking for.